Formatting blog posts can be a bit tricky. So we’re going to break down the “tricky” part into nine different aspects of a successful blog post that ultimately turns all those visitors into subscribers. Convert ’em all!
If you get 100,000 views on the blog post that you worked so incredibly hard on but are unable to contact any of those people later on OR they simply had no idea where to read or where to go afterward, than those views aren’t near as cool. That number is pretty pointless. So let’s make sure every single view you get leave your site wowed, inspired, and ready to take action at the end of every blog post!
1 | Headline
Have a catchy headline that stands out. A headline that not only grabs their attention but practically clicks the “read more” button for them! I wrote a blog post on The Free Trick to Analyzing Your Blog Post Headlines in 5 Seconds so you should go check that out.
If you have a headline that grabs their attention and convinces them that reading this post is worth their time, you’re doing fantastic. People are extremely busy so you have to capture their interest in the span of a few seconds.
2 | Introduction
The introduction is typically the first two to three paragraphs that explains everything before you get into the meat of the post, which solves the problem or gives the explanation. These paragraphs are supposed to be full of keywords so the Google bots can crawl and detect what your post is about. This helps your SEO out a lot for your blog post!
Explain why this topic is so important and beneficial to the reader. Introduce the points you are going to cover and how beneficial solving “the problem” will be.
3 | Solving the Problem
Solve their problem and break up the solution in a variety of different ways. This could include a video tutorial, a post with headings, a list, or any other way that provides the information they need but in an organized way. This is the section that people came to your blog post for. So make sure the “meat” of your post is organized and easy to read.
Using headings or a list is another great idea and one I use often. By breaking up the headings this makes your post a lot easier to read! Make sure to label each heading with an h2 or h3 tag, this also helps out with your SEO. You can re-style your h2 or h3 tags (or any tags for that matter) through the css of your theme.
Make sure this section has at least 1,000 words but try to shoot for 1,500 if possible! You want to put a lot of time in this step because if you write a poor post and don’t provide a lot of valuable information, that harms your brand. It is worth writing fewer posts that are packed full of quality content than writing more posts that don’t provide a lot of quality.
4 | Conclusion
Wrap up all the points you covered and emphasize again the importance of this topic. This section doesn’t have to be too long at all. The next few sections are even more important (aka, call to action and comment section) and these can be grouped in with the conclusion.
5 | Call to Action
Include a call to action in your conclusion. This is a must. Ask yourself: what do I want my reader to do once they are done reading my post? Obviously you don’t want them to leave! So give them a reason to stay.
Do you want them to sign up for a freebie in exchange for their email address? Do you want them to hop on over to another post that you have created? Do you want them to buy a related product? Whatever it is, create a button or a triggered pop-up within your blog post!
6 | Comment Section
You should always include a question or something that promotes interaction in the comments within your conclusion area. This gets people answering your question or interacting with your post in some way which helps out in many ways! When people leave a comment on your post, taking that action for some reason makes them remember your blog and come back.
7 | Author Section
Who wrote this blog post and how do I connect with the author? This is the question you want to answer in this section. Here’s an example of my author section that I have currently:
8 | Related Posts
Manually link away to any related posts that they would be interested in OR simply download a plugin like the related posts plugin. If you want to download the plugin, click here. There are a variety of different plugins that provide this so look around and find your favorite one! With the plugin mentioned above, you can style it in a variety of ways via CSS which I find really neat.
9 | Subscribe Box
Give them the opportunity to subscribe, again! If you already gave them the opportunity in the “call to action” part, it doesn’t hurt to put it out there again for them. The more chances they see it, the better.
Below is an example of what my subscribe box looks like after my blog post:
For all you bloggers out there, I admire all the work you put into your blog. For all you business owners that run a blog as well, I admire how you keep everything balanced. I hope this post in some way helped you. Structuring your blog posts a certain way makes your posts work for you, instead of just enhance your brand. Your posts become marketing materials which puts less work on you to meet your monthly awareness or sales goals.
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