I loved this project. So much. My graphic design partner who helped me create this brand was awesome to work with and we were able to get a large branding list accomplished in three weeks with a lot of team work. Heads up before you start reading too far down, this project is not a legit garden market. Mark & I wanted to put our skills together and create something awesome for our portfolios and I was not about to pass up on a cool design project like this! He really helped balance out my feminine style into this creation. This project definitely tested my skills as a designer and I absolutely loved getting to create the website for Effloresce, no surprise at all. That is why I chose to pursue a Web Design and Interactive Media degree instead of taking the Graphic Design route.
Effloresce means to bloom, to grow. This garden market is based in Utah which is important background information when the meaning behind the logo is explained. The state of Utah has beautiful mountains and their state flower (which I forgot the name of) has six petals. The floral icon in this logo has six petals that are shaped as mountains, which I thought would be really neat so we could tie in the state this garden market is located in. At first we were going to hand draw mountain peaks into this flower but decided that it would not give off the right vibe. The typography was kept simple, sans serif + a clean look.
The imac above is a slider, if you hover over the imac, arrows will appear and you can switch between the different pages of the website I made. Although I did place a button at the end of this post to go visit the live website, I thought an imac slider would be pretty neat to insert in case you didn’t want to scroll to the bottom of this post to click the button. Also, I’m obsessed with this iMac slider and wanted to show it off.
The app I created for Effloresce Garden Market had the purpose of creating accounts, recipe inspiration using fresh food that is able to purchased at the market, workshop information held at the market, and customers able to shop within the app so they can pick up their products at the store. This is the app mockup below, I did not have enough time to code the app to make it work (which would have been insanely awesome) since we only had three weeks and I had to get a website up and running as well but I did get to create these in Photoshop and I was proud of how they turned out.
These were the three newspaper advertisements I designed for Effloresce Garden Market, which were so much fun to make because I got to stress photography which plays into my visual marketing obsession. There were many other branding materials we made for this project but Mark handled those for the most part. Doing a crap ton of work was so beyond worth it and now that I can look back after all the effort we poured into it, I’m proud.
Juneandmae.com was my old website when I designed this, which is now maraburkes.com. Just in case your saw the URL on those images I wanted to quickly clarify!