This project is my baby. I got the opportunity to work with a student led agency and this advertising guru got us connected with a multi million dollar meat company based in Arkansas. Petit Jean Meats. I grew up on Petit Jean’s bacon and ham since I was a little tot. It was such a neat experience to design for such a fantastic, high quality company. As you all know, my portfolio leans toward female entrepreneurs and bloggers. Being the web and graphic designer for a large meat company was 110% out of my comfort zone but from the beginning, I was excited for the challenge. We had a total of 10 people in our group and the skill set ranged from videography, media purchasing (marketing), and graphic design. Overall, we produced an advertising campaign that fit their needs and would attract the correct target audience with the design and advertising strategies we put together. I loved working on this project for Petit Jean Meats with this team! We had so much fun but were also productive with the time we had.
My title throughout this project was the web designer as well as one of the graphic designers. What I accomplished for Petit Jean Meats was a branded site, a new modern logo that stressed quality, and two branding guide designs. I came across quite a few technical problems with these projects but fortunately I was able to solve every single one and nothing went undone before the big pitch.
The logo I created was made four different ways: white, slate/texture, black, and in color. I wanted to provide multiple options that all were cohesive for this company so they would not be stuck with only one option. I designed this logo with the frame around it because I wanted this to become a “stamp” on packaging or used in different ways on print items. This font goes perfectly with the slogan we created which was “Taste Tradition” yet also adds a modern feel as well. The mountains were added because Petit Jean is actually a mountain close to where I used to live, which is called Petit Jean Mountain. Updating a brand can be very difficult and a lot of key decisions go into making up what you see now, which I am very proud of. This logo is simple, easy to read/convey message, and appeals to the correct target audience. This logo is also cheaper to print then their last one because black and white is quite a bit cheaper, which always helps! The flexibility of this logo is such a great feature and I’m happy with the way it turned out.
This is the before and after of their website. The site I created has not gone live on the petitjeanmeats.com website because we are still in the decision making process stage. We completed this pitch on April 20, so a few days ago, and we want to give them time to send us a list of minor changes they want us to complete as well as time to decide what they want to use for their company and what they want to push to the side.
This project was a lot of fun and working with this company was super easy. I absolutely loved every second of my time spent on creating a fresh new brand for Petit Jean Meats and offering them a visual identity that appeals to the audience they are trying to attract. The owner was very open and interested in everything we had to say which was very encouraging as well. If you live in Arkansas, go out and taste Petit Jean tradition by picking up their peppered bacon or seasonal hams. They don’t add water or anything nasty to the meat, it is straight goodness.
If the website updates to the design I created, I will provide a button in this area so that the site is easily accessible in this blog post!